Discover the fascinating history of J.-B. Jacquemin Bros. Ltd., a pioneering eyewear manufacturer from Morez, France, that became an international name in optical innovation.

From its origins in Morez to global expansion, this journey explores the rise of a legendary eyewear manufacturer, its innovative products, pilot and motorist goggles, its London presence, and its architectural legacy.

Founding and Early Years

J.-B. Jacquemin Bros. Ltd. was founded in the late 19th century in Morez-du-Jura, France, a region known for its craftsmanship in eyewear. The company was established by Jean-Baptiste Jacquemin and his brothers, Louis and Paul. Paul Jacquemin was an innovator, credited with inventions such as a steam-powered car (1874), a rearview mirror, and specialized optical lenses known as Sirus, Simplex, and Triplex. Originally, their business was located in a former clockmaking factory on 20 rue de l’Industrie, which they later expanded to meet increasing demands. The factory was later expanded in 1905, establishing itself as a key player in the European eyewear industry.

Growth and Innovation in Eyewear

As the company grew, it became renowned for producing a wide range of spectacles in steel, nickel, imitation gold, buffalo horn, and tortoiseshell. Their eyewear was designed for both everyday use and specialized professions, including optics and precision work. Many of their models featured interchangeable parts, allowing wearers to adjust their spectacles for different needs and environments.

By the early 20th century, Jacquemin Bros. had gained recognition for producing high-quality spectacles, eyeglasses, and monocles. Their "Autocrat" patented monocles became particularly famous for their durability and precision.

Eyewear for Motorists and Aviators

With the rise of automobiles and aviation in the early 20th century, J.-B. Jacquemin developed specialized protective goggles for motorists and aviators. These goggles provided protection against dust, wind, and sun glare, making them an essential accessory for early drivers and pilots.

Their innovative “Chlorophyll Lenses”, patented by the company, marketed as offering enhanced protection against sun glare, were designed to reduce glare and enhance visual clarity. This technology gained popularity among professional drivers and sports enthusiasts.

International Expansion and the London Connection

By the early 20th century, J.-B. Jacquemin expanded its operations internationally. A branch was established in London at 65 Hatton Garden, a well-known district for optical and jewelry trade. This expansion allowed the company to serve a broader clientele, including scientists, medical professionals, and high-society individuals.

In London, their catalog included monocles, lorgnettes, test-room equipment, and various optical accessories, solidifying their reputation as a premium eyewear brand.

J.-B. Jacquemin and the Tourist Trophy Races

J.-B. Jacquemin’s reputation reached new heights when their goggles were featured in the 1928 Tourist Trophy motorcycle races. Riders praised the company’s eyewear for being comfortable, durable, and resistant to rain, dust, and glare.

One notable endorsement came from E. Kickham, who placed second in the Junior T.T. Race, stating: "These goggles are the best I have ever used. They were perfect in driving rain, sun glare, mountain mist, and dust."

Legacy and the Morez Connection

Throughout the 20th century, J.-B. Jacquemin remained an essential part of Morez-du-Jura’s optical industry, contributing to the region’s reputation as a hub for precision eyewear manufacturing.

Their factory expanded multiple times between 1925 and 1933, adding new workshops for celluloid frame production. The company was later integrated into the S.A. Consortium Général d’Optique (C.G.O.), marking the transition to a larger industrial group.

The Villa Jacquemin, the family’s residence in Morez, stands as a reminder of their impact on the local economy and optical industry.

End of an Era

By the mid-20th century, changes in the optical industry and market consolidation led to the decline of independent manufacturers like J.-B. Jacquemin Bros.. In the 1930s, the company was acquired by the Consortium Général d’Optique (CGO), integrating its expertise into a larger corporate structure. Despite this, J.-B. Jacquemin's legacy lives on through its historical contributions to eyewear innovation and craftsmanship.

Conclusion

From its origins in 19th-century France to its expansion into London and beyond, J.-B. Jacquemin Bros. Ltd. played a vital role in the evolution of optical technology. Their pioneering work in protective eyewear, prescription lenses, and monocles continues to be admired by antique collectors, historians, and optical enthusiasts worldwide.

Their contributions to aviation, motorsports, and military optics set a high standard in the industry, ensuring their legacy remains firmly embedded in the history of eyewear innovation.