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History of Charles L. Tiffany and the Legacy of Tiffany & Co.

This is the story of Mr. Charles L. Tiffany and the house he founded, Tiffany & Co., as penned by G. F. Heydt in 1893, richly illustrated throughout.

Tiffany & Co. stands as a timeless symbol of artistic excellence and national heritage, deeply tied to the growth of America. This work honors its legacy, offering a tribute to its history and the patrons who cherish it.

An ornate illustration celebrating Charles L. Tiffany and the esteemed legacy of Tiffany & Co., a cornerstone of American artistry and craftsmanship.
Image: An ornate illustration celebrating Charles L. Tiffany and the esteemed legacy of Tiffany & Co., a cornerstone of American artistry and craftsmanship.
Source: Google Books

Charles L. Tiffany

Charles L. Tiffany at 81; from a photograph by Pach of New-York, taken March 3, 1893
Image: Charles L. Tiffany at 81; from a photograph by Pach of New-York, taken March 3, 1893
Source: Google Books
In stock

Genealogy

CHARLES LEWES TIFFANY, founder of the house of Tiffany & Co., is a descendant, in the sixth generation, of Squire Humphrey Tiffany of England. His great-great-grandfather, great-grandfather, and grandfather were natives of Massachusetts. Squire Humphrey Tiffany, the original ancestor, was killed by a stroke of lightning on July 15, 1685, while on the road to Boston. Comfort Tiffany, the father of Charles L. Tiffany, was born in Attleboro, Mass., and, after marrying Chloe Draper, daughter of Isaac Draper of that town, he removed to Danielsonville, Windham County, Conn., where he embarked in the manufacture of cotton goods.

Comfort Tiffany established his home on the Killingly side of the Quinebaug River, and here on February 15, 1812, Charles L. Tiffany, the eldest son, was born.

Early School-Days

The boy was brought up in the town of his birth, and received his primary education in the "little red schoolhouse" at Danielsonville—a typical New England district school—and later spent two years at the Plainfield (Conn.) Academy, about ten miles from his home. This was at that time a noted educational institute, presided over by John Witter, a graduate and tutor of Yale.

Tiffany & Co. splendid table center-piece in the form of a swan. It is treated, in a conventional manner; very richly ornamented with trappings in the profuse manner of the Orientals. The feathers are wrought by the repoussé process, and the trappings on the breast are separately made and applied by heat, 1847.
Image: Tiffany & Co. splendid table center-piece in the form of a swan. It is treated, in a conventional manner; very richly ornamented with trappings in the profuse manner of the Orientals. The feathers are wrought by the repoussé process, and the trappings on the breast are separately made and applied by heat. 1847
Source: Google Books

While young Tiffany was at the Plainfield Academy, his father, Comfort Tiffany, who had already been engaged in the manufacture of cotton goods in Danielsonville for about twenty years, formed a new company for the same purpose. They bought half of the water privilege of the Quinebaug River, on the Brooklyn side, and began operations under the name of the "Brooklyn Manufacturing Co." While building the new mill, Comfort Tiffany opened a little country store and gave his son Charles, then but fifteen years old, full charge; and in this inconspicuous way, Charles L. Tiffany made his entrée into the commercial world. He kept the books of the store, and when the business had become firmly established, he made frequent trips to New York for supplies.

About a year after the opening of the new mill, Comfort Tiffany established his home over on the Brooklyn side of Danielsonville, and sometime later bought out the interests of his other partners in the "Brooklyn Manufacturing Co.," and operated the plant under the name of "C. Tiffany & Son." After the business of the little country store had developed, and the elder Tiffany had erected a more commodious store for its purposes, the additional help required afforded young Charles L. an opportunity to take up his studies again, and with several short terms at the Brooklyn school, he finally finished his education.

Gordon Bennett, in which all the devices are American, being derived from the warlike implements and other equipment of the American Indians. There is the bison’s foot, the “birch canoe for sailing,” the target adorned with wampum, heads of spears and arrows, and crowning all a dauntless warrior, exultantly shouting as he clutches in his uplifted hand the bloody pledge of victory. The whole effect of this composition is essentially different from any European production, and belongs as wholly to American art as the mighty mutilated Sphinx to the art of ancient Egypt.
Image: Gordon Bennett, in which all the devices are American, being derived from the warlike implements and other equipment of the American Indians. There is the bison’s foot, the “birch canoe for sailing,” the target adorned with wampum, heads of spears and arrows, and crowning all a dauntless warrior, exultantly shouting as he clutches in his uplifted hand the bloody pledge of victory. The whole effect of this composition is essentially different from any European production, and belongs as wholly to American art as the mighty mutilated Sphinx to the art of ancient Egypt.
Source: Google Books

1837–1847

The year 1837 was the turning point in his life. From the little Connecticut village, he ventured out into the maelstrom of metropolitan life. New York was then a city of over 200,000 inhabitants, and proportionately as crowded with business enterprises as it is today. Young Tiffany’s business venture was not an accident—it was born of a deliberate purpose, the result of his conclusion that the future of the cotton industry in Connecticut offered nothing to satisfy his ambition. Hence, he determined to seek a wider field of activity.

His neighbor, friend, and schoolmate, John B. Young, had gone to New York six months before him and was employed in a stationery and fancy-goods store. Mr. Tiffany followed early in September of 1837. New York was then in the throes of perhaps the greatest commercial crisis of its history. Many well-established concerns were on the verge of ruin.

Copeland's jeweled porcelain as seen at Tiffany & Co., Union Square, New York, 1878
Image: Copeland's jeweled porcelain as seen at Tiffany & Co., Union Square, New York, 1878
Source: Google Books

Mr. Tiffany’s ambition, however, was not to be daunted by this grave state of affairs. He and his former schoolmate went carefully over the field together and concluded to unite Mr. Young’s limited stock of experience with whatever capital could be advanced by Mr. Tiffany’s father, and to open a fancy-goods and stationery store. The elder Tiffany, being appealed to, consented to loan the young men a thousand dollars, $500 to be assumed by each partner.

History of The House Tiffany & Co.

Tiffany & Young, 259 Broadway, corner of Warren Street, New York; from an old print of the original store in 1837.
Image: Tiffany & Young, 259 Broadway, corner of Warren Street, New York; from an old print of the original store in 1837.
Source: Google Books

Tiffany & Young

The young men entered into a partnership under the firm-name of "Tiffany & Young," and thus was laid the foundation of the present house of Tiffany & Co. The difficulties which they encountered in finding a desirable location which should come within their limited means, in running the chances of success without any knowledge of metropolitan business methods, in starting out in the very face of the worst commercial depression in the history of the country at that time—these and other obstacles, which to most men would have seemed insurmountable, were overcome by this young firm in a manner that augured well for their future success.

A suitable site for their first venture was finally found in an old-fashioned double dwelling-house at 259 Broadway. Half of the lower part was already occupied by Mme. N. Scheltema, a fashionable modiste; the other half, with a frontage of fifteen feet, was obtainable at a moderate rental. The only serious objection urged against the premises being that they were too far uptown. Marquand & Co., the leading jewelers of those days, were located at 181 Broadway, near Cortlandt Street, and within a few blocks of them were clustered all the jewelers and dealers in high-class fancy articles who had any prominence at that time.

Charles. L. Tiffany at 28; from a painting by William Henry Powell, made in 1840, and called by Mrs. C. L. Tiffany and Mr. Tiffany's mother an excellent likeness.
Image: Charles. L. Tiffany at 28; from a painting by William Henry Powell, made in 1840, and called by Mrs. C. L. Tiffany and Mr. Tiffany's mother an excellent likeness.
Source: Google Books

It was A. T. Stewart who perhaps unconsciously turned the balance in favor of No. 259. Mr. Stewart, already a successful merchant of ten years’ standing, had his own store next door to Mme. Scheltema’s, and belief in the sagacity of the future dry-goods king led the young men to decide upon this uptown location. This perplexing question disposed of, there followed the problem of how to open business with a stock sufficiently unique and choice to attract custom to a new house.

One of Mr. Tiffany’s most noted traits, and one that has distinguished the house in its entire career, is an instinctive avoidance of beaten paths. He was ever devising original methods and seeking unique objects. The store was stocked with salable merchandise. Choice and novel objects in bric-à-brac; Chinese goods, then very popular; Japanese papier-mâché and terra-cotta wares; umbrellas, walking-sticks, desks, dressing cases, cabinets, fans, fine stationery, pottery, fancy articles, and curiosities of every description—these things soon became marked features of the store of Tiffany & Young.

The Bryant vase. Presented by its countrymen to the distinguished poet, William Cullen Bryant, on his eightieth birthday. Value $5,000. Made by Tiffany & Co., New York, 1874
Image: The Bryant vase. Presented by its countrymen to the distinguished poet, William Cullen Bryant, on his eightieth birthday. Value $5,000. Made by Tiffany & Co., New York, 1874
Source: Google Books

First Cash-Book

The little store was opened to the public on the morning of September 18, 1837. The total sales for the first three days amounted to only $4.98; with this, they opened their first cash-book. The next day, $2.77 was added. But the high character of the stock soon became generally known; patronage increased, and new features were added. On the day preceding Christmas of the same year, the sales footed up $236, and on New Year’s Eve, the receipts amounted to $675. New Year’s Day, according to old Knickerbocker usage, was then the approved occasion for the interchange of gifts, as Christmas is now.

The following year marked steady though uneventful growth; but on the morning of January 1, 1839, the young the firm was robbed of nearly all it possessed. The thieves, who carried away almost everything portable of value, had also evidently calculated upon appropriating the largest single week’s receipts of the year; but luckily the two partners had taken the precaution to empty the cash-drawer and carry the contents home with them.

A dainty little flower-girl. The jeweled porcelain is extremely rich in its decoration, the little points of enamel with which it is adorned sparkling almost like precious stones. Tiffany & Co., Union Square, New York, 1878
Image: A dainty little flower-girl. The jeweled porcelain is extremely rich in its decoration, the little points of enamel with which it is adorned sparkling almost like precious stones. Tiffany & Co., Union Square, New York, 1878
Source: Google Books

Their loss amounted to nearly $4,000; but they quickly recovered themselves, and the business continued to prosper to such an extent that early in 1841 it was found necessary to rent the adjoining corner store, No. 260. This gave them a frontage of forty-five feet on Broadway and a window running down on Warren Street. With the increased space at their disposal, the scope of the business was rapidly enlarged. Bohemian glassware, French and Dresden porcelain, cutlery, clocks, and fancy Parisian jewelry were added in the order named.

Tiffany, Young & Ellis

Ipsen's Tera-cota on stock at Tiffany & Co., New York, 1878
Image: Ipsen's Tera-cota on stock at Tiffany & Co., New York, 1878
Source: Google Books

The year 1841 was in more respects than one a memorable one in the history of the young firm. The first important step during the spring of the year was the admittance of another partner, Mr. J. L. Ellis; the firm-name becoming "Tiffany, Young & Ellis."

The business had now grown to such proportions that the disadvantages of importing stock without a thorough personal knowledge of what the European markets afforded were daily growing more evident. After the addition to the firm, it was decided that one of the members should go abroad in search of novelties for their exclusive trade. This method of Mr. Tiffany’s for obtaining choice selections for retailing at first hand was a unique one fifty years ago. Mr. Young was selected to make the trip, and being well supplied with letters of introduction from prominent personages, he had an entrée to all the leading European houses. He returned home with the choicest examples of the novelties to be found abroad.

Minton's faience, Tiffany & Co., Union Square, New York, 1878
Image: Minton's faience, Tiffany & Co., Union Square, New York, 1878
Source: Google Books

Mr. Tiffany’s Marriage

This year of successes also marked the happiest turning-point in Mr. Tiffany’s career. Just before the holidays, he took another step—the wisdom of which has been proved by over fifty years of uninterrupted domestic happiness. On November 30, 1841, he was married to Miss Harriet Olivia Avery Young, sister of his partner, and daughter of Judge Ebenezer Young of Killingly, Connecticut. This union brought them six children. Four are living and reside, some in the house of their parents, others in homes of their own, nearby. Charles Lewis, Jr., the firstborn, died at the age of four, and Henry Charles, the third child, died at the age of one. Mr. Tiffany’s family now consists of his wife, Mrs. Charles L. Tiffany, and children, Annie Olivia (Mrs. Alfred Mitchell), Louis Comfort, Louise Harriet, and Burnett Young Tiffany.

Doulton ware. Vase on stock at Tiffany & Co., New York, 1878
Image: Doulton ware. Vase on stock at Tiffany & Co., New York, 1878
Source: Google Books

Manufacture of Jewelry

Reverting to Mr. Tiffany’s business career, the success of the first journey abroad warranted annual visits to the European markets and led to the introduction of useful and fancy articles of a higher order of taste, beauty, and richness than had ever been seen before in New York. The house had now established for itself a reputation which made it the resort of all who were in search of rich and costly articles of luxury. Shortly, the cheap grades of jewelry from France, Hanau, and Frankfort, Germany, gave way to a better quality of English jewelry, and this in turn was followed by Italian or Roman jewelry. During this time, the mosaic work from Florence and Rome, and the finer jewelry from Paris, enjoyed a period of popular favor running over many years. Gradually, however, American jewelry encroached upon the field to such a degree that when in 1848 the firm began the manufacture of gold jewelry, it quickly became one of the most important branches of their business.

Tiffany, Young & Ellis, 271 Brodway, corner Chambers Street, New York, from an old print showing the next stage of development and removal in 1847
Image: Tiffany, Young & Ellis, 271 Brodway, corner Chambers Street, New York, from an old print showing the next stage of development and removal in 1847
Source: Google Books

No. 271 Broadway

Before the close of the first ten years, the continued increase necessitated another removal, which took place in 1847. A much larger and more modern store was secured at 271 Broadway, corner of Chambers Street, and the business rapidly expanded in every direction. Diamond jewelry, watches, clocks, silverware, and bronzes became the leading features of a stock which had now grown so complete in articles of luxury that the house issued an annual catalogue for the convenience of their patrons.

The Revolution of 1848

The political disturbances of 1848 in Paris afforded many opportunities for shrewd investments. In the panic that followed, diamonds declined about fifty percent. Mr. Tiffany and his partner, Mr. J. B. Young, were quick to grasp the situation and immediately decided to invest all the available resources of the firm in these precious gems. Mr. Young, accompanied by Mr. Thomas Crane Banks, who conducted the jewelry department for the house, had just arrived in Paris prepared to make large purchases of jewelry and European novelties. However, instead of searching for the latter, they directed their whole attention and resources to the purchase of diamonds. In spite of suffering arrest as suspects and encountering numerous other unpleasant experiences in the panic-stricken city, they yet fulfilled their mission so successfully as to raise the firm of Tiffany, Young & Ellis to the front rank of diamond merchants.

Historic Gems

Peacock feather aigrette Brunswick diamond, Tiffany & Co., Union Square, New York, 1878
Image: In the form of a feather, containing the celebrated “Brunswick" canary diamond and over six hundred small stones. Part of the celebrated set valued at $120,000. Exhibited at the Centennial. Made by Tiffany & Co., of New York, 1876
Source: Google Books

This first large purchase of gems was followed by many others. Notable among these were the investments in historic gems, of which Tiffany & Co. have probably been among the largest purchasers in the world.

Among the most famous gems which passed into their possession was the zone of diamonds worn by the ill-starred Marie Antoinette. This zone was bought by the house in Paris about forty years ago. At the great sale of diamonds of the famous Hungarian Prince Esterhazy, some years later, Tiffany & Co.’s purchases amounted to over $100,000. But the largest investment ever made by them in historic gems was in 1887. At the sale of the crown jewels by the French government, Tiffany & Co. purchased 24 lots of the stones—over one-third of the entire amount—at a cost of 2,285,700 francs (about $500,000): a larger amount than the total purchases of the nine next largest buyers.

Paris Branch, 1850

Tiffany, Reed & Co., Paris house advertisement, Rue Richelieu, Paris, 1850
Image: Tiffany, Reed & Co., Paris house advertisement, Rue Richelieu, Paris, 1850
Source: Google Books

In 1850 Mr. Gideon F. T. Reed, formerly of Lincoln, Reed & Co., the leading jewelers of Boston, was admitted into partnership. Immediately after, the first branch house was established at 79 Rue Richelieu, Paris, Mr. Reed becoming the resident partner in Paris, where the house was conducted under the firm-name of Tiffany, Reed & Co. This branch house proved an invaluable acquisition to the firm, Mr. Reed’s residence abroad enabling him to take advantage of all the fluctuations in the European markets.

Testimonial Plate (Silver-Gilt) by Tiffany, Reed & Co., created for the Universal Exhibition in Vienna, 1873, to serve as a prize for an exhibitor awarded the expo medal.
Image: Testimonial Plate (Silver-Gilt) by Tiffany, Reed & Co., created for the Universal Exhibition in Vienna, 1873, to serve as a prize for an exhibitor awarded the expo medal.
Source: Google Books

Like the New York house, the Paris branch developed rapidly. From the little office in Rue Richelieu, it moved to 57 Rue du Cardinal Fesch, afterward named Rue de Châteaudun. At the present time, it occupies very spacious quarters at Avenue de l’Opéra 36 bis. Since the retirement of the late Mr. Reed, the foreign branch has been continued under the name of Tiffany & Co. Americans resident or traveling abroad have for many years largely patronized the Paris house, and today the stock to be seen there includes the choicest features of the Union Square establishment.

Sterling Silver

One of the first innovations made by Tiffany & Co. was that of using the highest practical grade of silver in all their productions. Up to this time, old Spanish and Mexican coins contributed largely to the supply of metal used; but in these coins, there was no uniformity of standard.

The melting room at Tiffany & Co., fourth floor, Union Square, New York, 1878
Image: The proper amount of allow is added to the pure silver in the melting room, where, in crucibles containing from three hundred and fifty to five hundred ounces it is melted and run into ingots.
Source: Google Books

Tiffany & Co. introduced the English standard of sterling silver—92.5% fine. Their example was immediately followed by all the other leading silversmiths of that period, and the standard, which Great Britain found necessary to protect with a "hall mark," soon became established in this country upon the reputation of an individual firm.

What the house has since accomplished in developing American art in metalwork is a matter of history. At the Paris Exposition in 1867, Tiffany & Co.'s productions won for American silverware the first award of merit from a foreign jury, and at the International Expositions of 1878 and 1889, the firm received the Grand Prix and a special decoration of the Legion of Honor. The honors bestowed upon the house at the Centennial Exhibition of 1876 and the World's Columbian Exposition of 1893 are touched upon elsewhere.

Charles Lewes Tiffany at 41; from a photograph taken in 1853.
Image: Charles Lewes Tiffany at 41; from a photograph taken in 1853.
Source: Google Books

Manufacture of Silverware

When the late P. T. Barnum brought Jenny Lind to this country in 1850, one of the first shops visited by the famous singer was Tiffany’s. Mr. Tiffany recalls with pleasure the first order he executed for her. It was a costly silver tankard, made for presentation to the captain of the ship which had brought her over. This testimonial—one of the first silver pieces of note made by the firm—was a masterpiece of ideas which, even in these days of advanced art, it would be difficult to excel. Its decorations were thoroughly nautical, from the graceful handle—a mermaid rising out of a billowy sea—to the Triton emerging from the cover. Part of the decoration on the tankard represented a rainbow, which marked an incident of the trip which the famous singer desired to remember.

Rolling the silver, Tiffany & Co., fourth floor, Union Square, New York, 1878
Image: Rolling the silver, Tiffany & Co., fourth floor, Union Square, New York, 1878
Source: Google Books

The improvement in the manufacture of silverware, both in form and decoration, had by this time (1851) become recognized, and with the recognition came rapidly increasing demands for special presentation pieces and household articles. The productions of John C. Moore, who made silverware for Marquand & Co., and also for their successors, Ball, Tompkins & Black, were then attracting considerable attention for their solidity and artistic conception. Mr. Tiffany observed in the general character of Mr. Moore’s work a strength and individuality wholly different from those of any other manufacturer. It was the quality he had always sought for, and his discovery proved of mutual advantage, for an arrangement was made with Mr. Moore whereby the latter was to manufacture solely for Tiffany & Co.

Upon the retirement of the elder Mr. Moore, he was succeeded by his son, the late Edward C. Moore, who had learned the trade in his father’s factory. The skill he had acquired under the tuition of his father, with the resources of Tiffany & Co. and their rapidly growing business, developed the little shop with its handful of employees into an industry of extraordinary proportions, covering to-day almost an entire block in Prince Street, and giving employment to a force of about 500 men.

Tiffany & Co., 550 Broadway, New-York, showing decorations and illumination during the telegraphic jubilee, September 1, 1858; from “Frank Leslie’s Illustrated Newspaper,” September 11, 1858.
Image: Tiffany & Co., 550 Broadway, New-York, showing decorations and illumination during the telegraphic jubilee, September 1, 1858; from “Frank Leslie’s Illustrated Newspaper,” September 11, 1858.
Source: Google Books

Tiffany & Co., 550 Broadway

The year 1853 marked another important change in the composition of the firm. On May 1, Messrs. J. B. Young and J. L. Ellis retired, and with the admission of new partners, the business was from that day continued under the present firm name of Tiffany & Co. The change resulted in materially broadening the scope of the business, and the continued increase of the business made another removal necessary in 1854. A new building was erected for their accommodation at No. 550 Broadway, between Spring and Prince streets. This location was then considered so far above the business territory of Broadway, that many questioned the wisdom of the change.

Tiffany & Co., 550 Broadway, New York, 1856
Image: Tiffany & Co., 550 Broadway, New York, 1856
Source: Google Books

The firm took possession of their new quarters on May 1, 1854, and before long the former critics of Mr. Tiffany commended him for his keen foresight. The firm remained upon this site for sixteen years, the most eventful of their existence, marked by an immense growth in their business, and by many historic incidents. In 1861 they added the adjoining building, No. 552 Broadway, which afforded facilities for meeting the pressure of business incidental to the war, and otherwise enlarging their field of activity.

Atlantic Cable

Profile and sections view of the atlantic cable - exact size. 1858
Image: Profile and sections view of the atlantic cable - exact size. 1858
Source: Google Books
Great Eastern laying out the Atlantic cable, 1858
Image: Great Eastern laying out the Atlantic cable, 1858
Source: Google Books

Upon completion of the first great Atlantic cable in 1858, Mr. Tiffany made a clever stroke by purchasing the remaining cable, many miles in all, and cutting it up into souvenirs of the event, making paperweights, cane, umbrella, and whip handles, bracelets, seals, and other watch-charms, festoons, and coils for ornamenting parlors and offices. When the articles were put on sale, policemen were required to maintain order among the crowds who were eager to buy the souvenirs. The following advertisement from Frank Leslie's Weekly on September 11, 1858, may be of interest:

Advertisement from Frank Leslie's Weekly on September 11, 1858
Image: Advertisement from Frank Leslie's Weekly on September 11, 1858
Source: Google Books

Civil War, 1861 - 64

Between the period of the first Athlantic Cable Jubilee in 1858 and the selebration in 1866 of its final success, came the Civil War. While others, uncertain as to what attitude they should assume, were wavering in their duty, Mr. Tiffany’s patriotism and prudence once more asserted themselves. Foreseeing a prolonged struggle, he promptly made arrangements with his partners to devote the capital and facilities of the house to the support of the Government.

Tea stand (Royal Worcester porcelain). On stock at Tiffany & Co., New York, 1878
Image: Tea stand (Royal Worcester porcelain). On stock at Tiffany & Co., New York, 1878
Source: Google Books

He was the first to submit to the Quartermaster-General a complete model of the equipment of the French army. The elegant showrooms where the arts that wait on peace and plenty had formerly held full sway, were transformed into a depot for military supplies.

Orders for all manner of supplies came in from all over the country—French rifles, ambulances, and army shoes, cavalry, army and navy swords, and equipment of every kind. Twenty thousand badges were made for the State of Ohio alone, while non-commissioned officers’ swords, caps, rifles, army shoes, medals, and corps badges were manufactured and shipped by thousands. A commentary upon the thoughts uppermost in men’s minds in those days of ’61 is found in the following gruesome advertisement reproduced from the war files of Frank Leslie’s Weekly:

Gruesome advertisement reproduced from the war files of Frank Leslie’s Weekly.
Image: Gruesome advertisement reproduced from the war files of Frank Leslie’s Weekly.
Source: Google Books

During the draft riots in 1863, when the mob was moving down Broadway and word came that they were intent upon storming Tiffany & Co.'s store and other business houses, Mr. Tiffany barricaded the doors of his store, filled bombs, and charged hand-grenades himself, and with his employees stood ready to defend the firm’s property. Fortunately, however, the army of rioters did not get beyond Bleecker Street before they were headed off by the police.

Paris Exposition, 1867

Paris exposition, 1867
Image: Paris exposition, 1867
Source: Google Books

Soon after the Atlantic Cable Jubilee in 1866, Tiffany & Co. again became conspicuous—this time at the Paris Exposition of 1867. They wisely made no attempt to rival the productions of old-established houses abroad or the elaborate masterpieces of European art but confined themselves almost exclusively to a display of the plainer patterns of domestic plate. The grace and beauty of these designs, together with their delicacy of workmanship and solidity of construction, called forth the encomiums of the European press and resulted in the house receiving the first award ever offered to a foreigner.

In commenting upon the above, the London Spectator said:

"We confess we were surprised and ashamed to find at the Paris Exposition that a New-York firm, Tiffany & Co., had beaten the Old Country and the Old World in domestic silver-plate."

Paris exposition, Palace of Liberal arts, 1889
Image: Paris exposition, Palace of Liberal arts, 1889
Source: Google Books

The reputation established by Tiffany & Co. during the war for promptly executing great orders, as well as the laurels won at the Paris Exposition for the superiority of their productions, gave the firm an impetus that placed them in the front rank of the world’s jewelers. Their store, already one of the largest of its kind, was once more inadequate for their business.

Incorporation, 1868

The firm was incorporated as a manufacturing company under the laws of the State of New York in 1868, with Mr. Tiffany as president and treasurer; Gideon F. T. Reed vice-president; Charles T. Cook, general superintendent and assistant treasurer; and George McClure, secretary. Upon Mr. Reed’s retirement in 1875 from active participation in the management of the business, Mr. Charles T. Cook succeeded him as vice-president.

Ocean Challenge Cup kept in secure by Tiffany & Co., New York, 1878
Image: Ocean Challenge Cup kept in secure by Tiffany & Co., New York, 1878
Source: Google Books

Mr. Cook’s connection with the house, of which he is now the vice-president, dates back to 1848, and the circumstances which led to his employment were not in any essential particulars different from the surroundings that daily mark the experiences of thousands of others entering upon a business career.

Since the incorporation of the business, he has shared with Mr. Tiffany the responsibility of its general management. Mr. Cook’s work has brought him in touch with most of Tiffany & Co.’s patrons during the last twenty-five years; and to his executive abilities and the judgment which he exercised, Mr. Tiffany attributes much of the success that has come to the house.

The incorporation of the house as a manufacturing company was followed by a general expansion of the business, including the manufacture of watches, clocks, etc. The silverworks in Prince Street were united to the commercial department and considerably enlarged, and then Mr. Edward C. Moore became a director in the company and manager of its manufacturing interest.

London Branch, 1868

Chronology Tiffany & Co., from 1837 to 1900
Image: Chronology Tiffany & Co., from 1837 to 1900
Source: Google Books

At about the same time, a branch house was established in London, England, with an office at 29 Argyll Street; but soon more spacious quarters were needed, and a removal was made to 5 Argyll Place. At present, the London house occupies a handsome store at 221 and 221A Regent Street, where a large assortment of Tiffany & Co.’s productions are always kept in stock.

The establishment of the London branch was followed by the construction of a large plant for the manufacture of watches in Geneva. This was the largest factory ever erected in Switzerland for that purpose. Arrangements were made to unite the best European skill with the latest mechanical improvements and labor-saving methods that American ingenuity could devise. It was a unique experiment, and to it, the house directed the lavish resources and energies at its command.

London cabman (Worcester porcelain) on stock at Tiffany & Co., New York, 1878
Image: London cabman (Worcester porcelain) on stock at Tiffany & Co., New York, 1878
Source: Google Books

The first Geneva office was established in 1868 at 7 Rue Leverrier, and a salesroom for watches, jewelry, and diamonds was opened a few years later at 10 Grand Quai, pending the completion of their watch-factory. This was erected at the Place Cornavin—where it still stands—in 1872, but after a thorough trial, the conditions surrounding European labor were found to be wholly inapplicable to American methods. Better results were obtainable by turning both patterns and patents over to a watch-company to operate and manufacture the superior timepieces required by the firm.

Union Square, 1870

As an immediate result of the incorporation, steps were taken to provide more adequate quarters for the business, which had entirely outgrown the facilities of 550 and 552 Broadway.

Mintons faience: Bird with fish on stock at Tiffany & Co., New York, 1878
Image: Mintons faience: Bird with fish on stock at Tiffany & Co., New York, 1878
Source: Google Books

Upon the corner of Union Square and 15th Street, the present site of Tiffany & Co.’s establishment, stood Dr. Cheever’s ivy-covered Church of the Puritans, which during the war became famous through Dr. Cheever’s fierce onslaughts upon slavery.

The church had just been vacated, and the property, with a frontage of 78 feet on Broadway and 140 feet on 15th Street, was offered to Tiffany & Co. The picturesque Square and other advantages led to a quick decision, although the conditions of sale necessitated the purchase of the church with all its fittings, including organ, pews, etc. Plans were immediately drawn for an absolutely fire-proof building; and the present five-story structure was one of the first strictly fire-proof buildings erected in the city.

Tiffany & Co., Union Square, New York, present location of salesrooms and general business.
Image: Tiffany & Co., Union Square, New York, present location of salesrooms and general business.
Source: Google Books

The building was completed late in the fall of 1870, and on November 10th formal possession was taken. The old Spingler House adjoined the new store, while all around the Square were mostly private residences, nor was a business house within sight on West 14th Street. It was originally designed that the second and third floors should be rented out; but before desirable tenants could be found, the business had increased so rapidly that the use of the entire three floors was required; and a few years later a large extension was added on 15th Street.

Departments and Workshops

Drop press, Tiffany & Co., fourth floor, Union Square, New York, 1878
Image: Drop press, Tiffany & Co., fourth floor, Union Square, New York, 1878
Source: Google Books

With the removal to Union Square, many new departments were added. While at 550-552 Broadway, Tiffany & Co. had gratuitously stored many valuables for their patrons; they now portioned off half of the entire basement for a storage department with burglar-proof vaults. Every facility was provided for the proper care and protection of family silverware, jewels, heirlooms, and valuables of every description. As with most of the other departments, this one has since been twice enlarged.

The part that is to form the tines of the fork is then rolled thinner, until it is about two and a half inches wide, when it is placed in a die, and, by a blow from the drop press, cut into the required shape and rounded at the shank. The blank, as the piece of silver is called, is then ready to receive the pattern, which is imparted by passing it through costly engraved and casehardened steel rolls on which the device is engraved. The rolls catch the blank as it is inserted by the workman, and when it has passed through the impressed design is as perfect as though chiseled by hand.
Image: The part that is to form the tines of the fork is then rolled thinner, until it is about two and a half inches wide, when it is placed in a die, and, by a blow from the drop press, cut into the required shape and rounded at the shank. The blank, as the piece of silver is called, is then ready to receive the pattern, which is imparted by passing it through costly engraved and casehardened steel rolls on which the device is engraved. The rolls catch the blank as it is inserted by the workman, and when it has passed through the impressed design is as perfect as though chiseled by hand.
Source: Google Books

The first floor was divided up between the silver, diamond, jewelry, watch, fancy-goods, leather-goods, umbrella, stationery, plated-ware, watch-repairing, and jewelry and silverware repairing departments, with offices in the rear; while the entire second floor, with the exception of a portion in the rear reserved for the executive and bookkeepers’ offices, was devoted to the display of art works in bronzes, statuary, bric-à-brac, clocks, mantel sets, lamps, curios, reproductions of ancient armor, and ornamental objects for home decoration.

Tiffany & Co., new plated ware-works, Forest Hill, Newark, New Jersey
Image: Tiffany & Co., new plated ware-works, Forest Hill, Newark, New Jersey
Source: Google Books

The limited stock at the old store of a few choice pieces of fancy porcelain and glassware was now enlarged to a special department for high-class pottery and cut glass. This collection occupies the third floor, and here everything in that line required for the proper furnishing of a household could be obtained, while special attention was given to securing choice specimens of antique glass and pottery, and examples of the most beautiful of modern products to be found in the European markets.

The “blanks”are in turn fastened to a lathe close against a wooden cheek, of the exact form of the piece that is to be made into a concave body. The spinner then presses the point of a polished steel tool against the silver, and obtains great power by using a movable pin as a fulcrum, as shown in the illustration of the spinner at work, and the silver is stretched to the form of the wooden pattern. All the plain pieces are prepared in this way. Tiffany & Co., fourth floor, Union Square, New York, 1878
Image: The “blanks”are in turn fastened to a lathe close against a wooden cheek, of the exact form of the piece that is to be made into a concave body. The spinner then presses the point of a polished steel tool against the silver, and obtains great power by using a movable pin as a fulcrum, as shown in the illustration of the spinner at work, and the silver is stretched to the form of the wooden pattern. All the plain pieces are prepared in this way. Tiffany & Co., fourth floor, Union Square, New York, 1878
Source: Google Books

The two upper floors afforded ample facilities for organizing new shops and enlarging the old ones. These are located at present as follows: Third floor extension, Watch and Fan Shops; Fourth floor, Engraving and Art Department, Stationery, Printing and Stamping, Silver-polishing, and Clock Shops; Fifth floor, Jewelry, Diamond cutting and polishing, Case and Leather-work shops.

The repoussé process is the method of; for it seems more capable of expressing the thought of an artist than any other. Tiffany & Co., fourth floor, Union Square, New York, 1878
Image: The repoussé process is the method of; for it seems more capable of expressing the thought of an artist than any other. Tiffany & Co., fourth floor, Union Square, New York, 1878
Source: Google Books

Since the removal to Union Square, the manufacture of electro-silver-plated ware has been added to the business. From a small shop in Newark, N. J., this branch of their manufactures has so expanded that a year ago a seven-acre plot was purchased at Forest Hill, a suburb of Newark, N. J., and the erection of a large plant begun, which has recently been completed; the new works at present occupy 45,000 square feet, and are so designed that additional wings and stories can be added to meet further requirements.

Repoussé means re-pushed; that is, the metal is pushed from within, and then re-pushed with delicate tools to form the finer lines of the ornament. The first part of this process seems difficult, but really is not so; for it is accomplished by means of a snarlingiron—an iron rod bent at opposite right angles at the ends. One end—the larger—
is made fast in a vise, and the other, which is rounded to a point and polished, is brought
in contact with the silver inside the vessel, as seen in the illustration of Snarling. A smart blow is then struck midway between the vise and the point, and the concussion causes the metal to be stretched. Tiffany & Co., fourth floor, Union Square, New York, 1878
Image: Repoussé means re-pushed; that is, the metal is pushed from within, and then re-pushed with delicate tools to form the finer lines of the ornament. The first part of this process seems difficult, but really is not so; for it is accomplished by means of a snarlingiron—an iron rod bent at opposite right angles at the ends. One end—the larger— is made fast in a vise, and the other, which is rounded to a point and polished, is brought in contact with the silver inside the vessel, as seen in the illustration of Snarling. A smart blow is then struck midway between the vise and the point, and the concussion causes the metal to be stretched. Tiffany & Co., fourth floor, Union Square, New York, 1878
Source: Google Books

The many improvements in the processes of manufacturing, both in machinery and methods, the employment of larger forces of skilled mechanics, and other advantages possible with the increased facilities, will afford this department opportunities for further expansion which it has heretofore not enjoyed.

A dozen men were standing before as many lathes, polishing articles of silver and silver plate. This polishing room, is only for putting in perfect order goods that are sold from stock, and has nothing to do with the silver factory. Tiffany & Co., fourth floor, Union Square, New York, 1878
Image: A dozen men were standing before as many lathes, polishing articles of silver and silver plate. This polishing room, is only for putting in perfect order goods that are sold from stock, and has nothing to do with the silver factory. Tiffany & Co., fourth floor, Union Square, New York, 1878
Source: Google Books

Review 1867 - 1893

Reviewing the results of the last quarter of a century’s activity—from the Paris Exposition of 1867 to 1893—this era of peace and development shows a succession of international victories of great significance to American industries.

Cenntenial Exhibition, Art gallery, 1876
Image: Cenntenial Exhibition, Art gallery, 1876
Source: Google Books

At the Centennial Exhibition in 1876, Tiffany & Co.’s exhibit of the masterpieces of their art in the various departments left them virtually without competitors. In addition to a gold medal, special recognition, and certificates of award were bestowed for the display of jewelry, jeweled watches, silverware, silver inlaid with niello and copper, and wedding stationery.

The recognition and awards which Tiffany & Co. received at the Paris Exposition of 1867 have already been mentioned, and the honors bestowed upon them at the last two Universal Expositions held at Paris in 1878 and 1889 are of too recent date to call for any comment. In 1878 they received the Grand Prix for silverware, a gold medal for jewelry, and six medals to collaborators; while Mr. Tiffany, who attended the Exposition, was made the recipient of distinguished honors. He was created a Chevalier of the National Legion of Honor of France, and from the Emperor of Russia, he received the Gold Medal Premia Digno—an exceptional tribute. Then followed appointments as Imperial and Royal Jewelers, Gold and Silversmiths to most of the monarchs and dignitaries of Europe.

Doulton ware on stock at Tiffany & Co., New York, 1878
Image: Doulton ware on stock at Tiffany & Co., New York, 1878
Source: Google Books

At the Exposition of 1889, the Grand Prix for silverware was again awarded to the house. Mr. E. C. Moore, the late manager of the works, was created a Chevalier and decorated with the ribbon of the Legion of Honor. In addition to this, sixteen other medals were awarded to the productions of the house: gold medals respectively for jewelry, precious stones of North America, leather-work, ivory carved and mounted, copperplate engraving and printing; silver and bronze medals respectively for glassware and clocks; and ten medals to collaborators.

The Tiffany Pavilion World's Columbian Exposition.
Image: The Tiffany Pavilion World's Columbian Exposition.
Source: Google Books

Columbian Exposition

The World's Columbian Exposition of 1893 - bird's eye view.
Image: The World's Columbian Exposition of 1893 - bird's eye view.
Source: Google Books

The exhibit made by Tiffany & Co. at the World’s Columbian Exposition of 1893 is of too recent occurrence to comment upon at length. The testimonials, however, from the thousands of daily visitors, the almost unlimited generous comments of the press, and the valued technical reviews by art writers at home and abroad, have all been so overwhelming that the house accepts them not in the spirit of a personal compliment, but as a graceful tribute to the development of art metal-work in this country.

Group of silver cups and vases. Exhibit of Tiffany & Co., at the World's Columbian Exposition of 1893, US
Image: Group of silver cups and vases. Exhibit of Tiffany & Co., at the World's Columbian Exposition of 1893, US
Source: Google Books

The views and opinions of so eminent an authority as the London “Art Journal” are of interest in this connection. After reviewing the Tiffany Exhibit, the writer says in the October number: *“Passing to the exhibit of Messrs. Tiffany & Co., of New York, one finds a display more varied in expression and original in design, more distinctive and individual, than the work of any other firm in the Art metal group. And above all, we must note the distinctively American characteristics of many of the exhibits here.

Globe watch. Exhibit of Tiffany & Co., at the World's Columbian Exposition of 1893, US
Image: Globe clock. Exhibit of Tiffany & Co., at the World's Columbian Exposition of 1893, US
Source: Google Books

“Judging by the productions exhibited, one may well be in doubt whether our much-boasted European preeminence in these things is to last much longer, and whether, after all, we shall not in the near future be compelled to regard the firms of New York as at least our equals, if not our superiors, in the production of high-class gold and silver work.”*

Magnolia vase. Exhibit of Tiffany & Co., at the World's Columbian Exposition of 1893, US
Image: Magnolia vase. Exhibit of Tiffany & Co., at the World's Columbian Exposition of 1893, US
Source: Google Books

Up to the hour of going to press, Tiffany & Co. have received fifty-five awards at the World’s Columbian Exposition; but while these many additional honors are appreciated, they mean but little compared with that calm verdict of public approval so generously given. It is this compliment for which Tiffany & Co. are grateful, and their feeling of appreciation finds constant expression in their aim to excel the past, and to retain by real merit the approval of the public.

Curious and fancy pieces. Exhibit of Tiffany & Co., at the World's Columbian Exposition of 1893, US
Image: Curious and fancy pieces. Exhibit of Tiffany & Co., at the World's Columbian Exposition of 1893, US
Source: Google Books

Notable Productions

War Testimonials

The products of Tiffany & Co.’s workshops that could be classed under this heading are so numerous that only those associated with historic incidents or of general interest are mentioned below:

  • General Schuyler Hamilton, U. S. A. — Sword presented by his fellow-citizens of New York in recognition of his services in the Mexican War, 1848.
  • Dr. E. K. Kane and Commander H. S. Hartstein, Arctic explorers, 1858 — Gold medals presented by the State of New York in recognition of their services to the world in Arctic discoveries and their gallant search for Sir John Franklin. The medals cost $1000 and $500 respectively, the former weighing 14 ounces, and the latter 6 ounces, of pure gold.

Before the close of the war, and for some time after, the facilities of Tiffany & Co. were taxed to their utmost with orders for testimonials of every description for presentation to the heroes of the battlefields; hundreds of richly mounted testimonial swords were made, many of them set with precious stones and costing from $500 to $10,000.

Perhaps the most notable of these was the sword presented by Tiffany & Co. to the great Sanitary Fair held in New York City in 1864, and voted to General U. S. Grant. The scabbard was of gold, and richly studded with rubies, diamonds, and sapphires, representing the national colors.

General G. B. McClellan was a close competitor. The votes were sold at $1.00 each, and the sword realized nearly $100,000.

Among other presentation swords and testimonials of note made by Tiffany & Co., were the following:

  • Sword presented to General W. T. Sherman after the Battle of Shiloh, 1862.
  • Sword presented to General J. C. Frémont, the “Pathfinder of the West,” 1862.
  • Sword presented to Major-General H. W. Halleck by the ladies of St. Louis, 1862.
  • Sword presented to Major-General Ambrose E. Burnside by the State of Rhode Island, 1862.
  • Sword presented to Brigadier-General J. J. Stevens by the non-commissioned officers and privates of the 79th Highland Guard, N. Y. S. M., at Beaufort, S. C., 1862.
  • Sword presented to Colonel Rush C. Hawkins, of the Hawkins Zouaves, by his fellow-citizens of New York, 1863.
  • Sword presented to Captain Percival Drayton, U. S. N., by his fellow-citizens of New York, 1863.
  • Sword presented to Brigadier-General T. E. G. Ransom by the officers of his brigade, 1863.
  • Sword presented to Admiral David G. Farragut, U. S. N., by his friends in the Union League Club of New York, 1864.
  • Set of silver tankard pitchers and goblets, eleven pieces, presented to Colonel Abram Duryee, 7th Regiment, by the merchants of New York, 1860.
  • Trumpet presented to Captain H. H. Eldridge, of the steamer “Atlantic,” by the 3rd New Hampshire Volunteers at Port Royal, 1862.
  • Medals struck to commemorate the battle of the “Monitor” and the “Merrimac,” 1862.
  • Medal presented to General George H. Thomas by the State of Tennessee, 1865. It bore his famous words, “I will hold the town till we starve.”
  • Inkstand presented to President Abraham Lincoln by Charles D. Poston, Esq., 1865.

Other Presentation Pieces

Marriage of General Tom Thumb and Lavinia Warren at Grace Church, New York, February 10, 1863. Silver chariot presented by Tiffany & Co.

Atlantic Cable completion. Testimonials presented to Cyrus W. Field, 1866:

  • Gold medal presented by the Government.
  • Gold box presented by Mayor Tillman, 1858.
  • Silver Epergne presented by the Directors of the New York, Newfoundland, and London Telegraph Company, 1873.

Thomas Nast, Esq. Silver vase presented by members of the Union League Club, New York, 1869.

Arbitrators of the "Alabama" Claims, 1873 — Count Frederic Sclopis, Viscomte A’Itajuba, Mr. J. Steempfli. Silver services presented by the United States Government, each set consisting of centerpiece, two jardinières, and a pair of candelabra.

Survivors of the "Ville du Havre" disaster, November 22, 1873. Silver tea service presented by them to Captain Urquhart, of the “Trimountain,” who rescued them from the sinking “Loch Earn.”

Bryant Vase, 1876. Silver testimonial presented to William Cullen Bryant by his friends in commemoration of his eightieth birthday. [This vase, which was designed by Mr. James H. Whitehouse, and selected after an open competition, was universally pronounced to be the most artistic and notable production of our time.]

August Bartholdi, 1886. Silver Centerpiece, “Liberty Enlightening the World,” testimonial from 121,000 Americans, through the New York "World."

Charleston, S. C., 1887. Memorial Tablet presented by the City of Charleston to the Executive Relief Committee for unparalleled services after the earthquake of 1886.

William Ewart Gladstone. Silver Centerpiece testimonial from American admirers in recognition of his efforts to secure Home Rule for Ireland, 1887.

Sword presented to General Nelson A. Miles by the people of Arizona, 1887.

The yachting trophies made for most of the International and Annual Yacht Club regattas held within forty years, numerous rifle prizes, pigeon-shooting cups, racing cups, and prizes of every description, cannot be enumerated here. A few of the most recent of the above were shown in the Loan Collection of Tiffany & Co.’s exhibit at the World’s Columbian Exposition, Chicago, 1893.

Appointments to Royal Courts, etc.

Messrs. Tiffany & Co. have been appointed Imperial and Royal Jewelers, Gold and Silversmiths to the following monarchs and dignitaries of Europe:

  • Her Most Gracious Majesty The Queen of England.
  • His Royal Highness The Prince of Wales.
  • Her Royal Highness The Princess of Wales.
  • His Royal Highness The Duke of Edinburgh.
  • His Imperial Majesty The Emperor of Russia.
  • Her Imperial Majesty The Empress of Russia.
  • His Imperial Highness The Grand Duke Vladimir.
  • His Royal Highness The Grand Duke Alexis.
  • His Imperial Highness The Grand Duke Paul.
  • His Royal Highness The Grand Duke Sergius.
  • His Imperial Majesty The Emperor of Austria.
  • His Majesty The King of Prussia.
  • His Majesty The King of the Belgians.
  • His Majesty The King of Italy.
  • His Majesty The King of Denmark.
  • His Majesty The King of Greece.
  • His Majesty The King of Spain.
  • His Majesty The King of Portugal.
  • His Majesty The King of Roumania.
  • His Imperial Majesty The Emperor of Brazil.
  • His Majesty The Khedive of Egypt.
  • His Imperial Majesty The Shah of Persia.
  • Her Royal Highness The Infanta Doña Eulalia.

Mr. Tiffany's Personality.

The story of the house of Tiffany & Co. has been briefly told, and the life of Charles L. Tiffany dwelt upon as identified with the business which he founded. His name is inseparably associated with every stage of the development of the house. But he has always frankly recognized and commended the services of his associates and colaborers, and he never speaks of his business career without feelingly referring to all those whose indefatigable labors in the various branches of the business and departments of its manufactures have contributed so much to Tiffany & Co.’s success.

A sense of delicacy, however, forbids much that might be said touching his personality—the qualities that command the respect of the community and the good will of the world—that make lifelong friends of acquaintances—and retain employees from the end of their school-days to the end of their lives.

This side of Mr. Tiffany’s life is yet to be told, and that the time may yet be far distant is the sincere wish of the thousand and more in his employ, his hundreds of friends scattered throughout the land, and the many thousands more who know him only by his deeds.

As a representative business man Mr. Tiffany has been honored with many positions of trust in the metropolis, and few philanthropic or other public movements have originated in the city without his aid and support. He is a liberal patron of Art, and in its advancement in America has shown the keenest interest.

Among the public institutions, societies, and other associations with which Mr. Tiffany is identified are the following:

  • A Founder of the New-York Society of Fine Arts.
  • A Founder of the Union League Club of New-York.
  • Trustee of the Metropolitan Museum of Art.
  • A Founder of the Restigouche Salmon Club of Matapedia, Canada.
  • Trustee of the American Museum of Natural History.
  • Fellow of the Geographical Society.
  • Fellow of the National Academy of Design.
  • Director of the Bank of the Metropolis.
  • Director of the Pacific Bank.
  • Director of the American Surety Co.
  • Director of the State Trust Co.
  • Member of the New-York Historical Society.
  • Member of the American Protective Tariff League.
  • Member of the Chamber of Commerce.
  • Member of the Union Club.
  • Member of the New-York Club.
  • Member of the New-York Jockey Club.
  • Member of the South Side Sportsmen’s Club of Long Island.
  • Member of the West Island Club of Rhode Island.
  • Member of the Young Men’s Christian Association; and a life-member of many charitable and philanthropic organizations.
Charles Lewes Tiffany, photo taken by photographer, Manhattan, New York, 1898
Image: Charles Lewes Tiffany, photo taken by photographer, Manhattan, New York, 1898
Source: Google Books

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